China's Sugar-Free Sweetener Market Expands Rapidly with natural Ingredients Emerge as New Trend

With increasing health awareness and the guidance of sugar-reduction policies, China's sugar-free sweetener market is experiencing rapid growth. Industry data shows that the domestic sugar-free sweetener market surpassed the 10-billion-yuan mark in 2023, with an average annual growth rate exceeding 15% for three consecutive years. Natural sweeteners such as erythritol, stevia glycosides, and mogrosides are gaining market share quickly, gradually shifting the market landscape previously dominated by synthetic sweeteners like aspartame and sucralose.  

The market growth is primarily driven by both policy support and consumer demand. National initiatives such as the "National Nutrition Plan" and various health advocacy policies have accelerated formula upgrades in the food and beverage industry, leading to a significant increase in sugar-free and low-sugar product categories. At the same time, growing consumer focus on weight management and chronic disease prevention, particularly among younger demographics, has fueled sustained demand for sugar-free beverages and zero-sugar snacks.  

Currently, domestic companies have achieved a global supply advantage in segments like erythritol through technological advancements in bio-fermentation and plant extraction. Leading enterprises are also developing blended sweeteners to improve taste, reduce costs, and enhance product adaptability.